Posts Tagged ‘Anthrax’

The Big Four Tour thrashes into Movie Theaters

MetallicaThe Big Four tour featuring Metallica, Megadeth, Slayer, and Anthrax will start tearing through Europe this week. For one night only on June 22, The Big Four concert will be beamed to US and UK movie theaters. The historic metal event will give fans around the world to experience the tour of a lifetime.

As a metal fan and even more specifically a thrash metal fan, I was ecstatic when The Big Four Tour was announced. This will be the only time all four of arguably the biggest pioneers in thrash metal will share a stage and tour. Three of the four appeared 20 years ago on the Clash of the Titans tour in America. The addition of Metallica brings four decades of thrash metal full circle for the first time live in America via movie theaters.

The satellite broadcast of The Big Four Tour is something that could give the music industry a much needed boost of revenue. Album sales are dying and the concert business is losing money. The idea of taking a huge tour or concert and beaming it live around the world in movie theaters is something that should have been done years ago.

Why limit the opportunity for a band to play to thouands of their fans rather than millions? Additionally, the high price of a ticket to see bands like Metallica and even Slayer and Megadeth are pricing hardcore fans out of the building. Beaming these kinds of concerts to movie theaters would allow fans who don’t want to spend $100, pay less than $20 to see their favorite band live, loud, and in an intimate setting. In this case your money will get you four bands!

I love it and I hope The Big Four movie experience is a successful one. There are plenty of options for 3-D and Imax settings if this becomes successful. I think you need a bill like The Big Four to make something like this work. Seeing Metallica or Megadeth for $18 on their own in a movie theater would only appeal to a very niche audience. Taking a genre of music and creating a loaded lineup like The Big Four Tour will give music fans that little extra incentive to go out to your local movie theater and make a night out of it.

As excited as I am, I am a little disappointed that they chose a Tuesday night in the middle of June to do this. I think this could hurt the interest, although with college and high school out they may overcome any weekday issues. Taking into account that a vast majority of fans interested in something like this are old metal heads in their 30s with jobs and families, Tuesday night may be a tough sell. At the same time, I’d imagine it would be difficult to sell movie theaters on the idea of swapping out an 8 PM showing of The Karate Kid for a niche metal concert.

I will be checking out The Big Four Tour in a local movie theater near me on June 22. The good news is that there is a good chance you can too. I was blown away as to the amount of movie theaters around the country that will be carrying The Big Four concert. Four concerts, less than $20, and a movie theater full of metal heads sounds like a blast. I can’t wait for the tailgate!

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